Solely Comfort Footwear · Winchester, Virginia

Comfort, Beautifully Crafted

Shenandoah Valley’s premier provider of fashion forward footwear.

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Welcome

“You can look your best without sacrificing comfort.”

Our focus is not only on comfortable footwear but footwear that is fashionable as well. We realize that when the feet are properly cared for and supported this translates up through the body reducing stress and strain on the joints.

Curated for Comfort

Featured Brands

The Collection

Naot

Taos Crave boots in red

The Collection

Taos

The Collection

Birkenstock

The Collection

Mephisto

The Collection

SAS

The Collection

Born

The Collection

Pikolinos

The Collection

Spring Step

The Collection

OnFoot

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We carry the top brands

Naot
Birkenstock
Mephisto
Born
Spring Step
OnFoot

Taos, Birkenstock, Naot, Pikolinos, Rieker, Remonte, Haflinger, Ara, OnFoot, Merrell, Keen, Spring Step, Mephisto, SAS, Born, Allrounder, Alegria, Aetrex (including Lynco), Vionic, Propet, Drew, Red Wing Heritage, Wooloomooloo, Gravity Defyer, Ros Hommerson and Farm to Feet socks.

Award-Winning Service

Five-Time Gold Medal Service Award Winner

Recognized by Footwear Insight in 2021, 2022, 2023, 2024 and 2025

Solely Comfort Footwear – Footwear Insight Gold Medal Service Award 2021

2021

Solely Comfort Footwear – Footwear Insight Gold Medal Service Award 2022

2022

Solely Comfort Footwear – Footwear Insight Gold Medal Service Award 2023

2023

Solely Comfort Footwear – Footwear Insight Gold Medal Service Award 2024

2024

Solely Comfort Footwear – Footwear Insight Gold Medal Service Award 2025

2025

Our Story · Expert Fitting

Fitted with Care, Chosen for Comfort

Welcome to Solely Comfort Footwear, your premier footwear provider in the Shenandoah Valley and the Northern Virginia region. Dana, a pedorthist for 20 years and Shari, a registered nurse work tirelessly to fit you with the most comfortable footwear possible. Our selection is like no other in the region. Serving our customers and providing outstanding customer service is our top priority.

We work with referrals from healthcare providers to assist with the proper fitting footwear for those with specific needs and we also produce custom orthotics and custom lift work.

Read Our Story

Featured Collection

Naot

Shop our Naot styles on Amazon.

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Naot Helm boots in Brown Peanut leather worn with white trousers

Google Reviews

Kind Words from Our Customers

Kerri Lane

I had my very 1st visit there today and unfortunately I rolled in 10 minutes before they closed. I had just got off work and I felt horrible arriving that late. Not once did they ever make me feel rushed or that I was making them stay late to help me. I was so happy when I left I called at least 3 or 4 people saying you gotta go here. But, let me back up just a bit to catch you up on the whole story.
My husband and I have an event in a few days and lots of walking is involved. I had went last week to a different local shoe store and I grabbed a pair of walking shoes I thought would be comfortable. I wore them over the weekend to break them in and realized these were a terrible fit and caused alot of foot pain.
I tried another shoe store and asked them to help me find the right shoe as I'm really struggling and need someone with experience to help me select the right type. Well they gave me a very young kid to help even though 3 other adults were there 2 of them on their phones. One adult heard him struggling to help me find the right size as he kept trying to guess. And he shouts to try another brand. I left there totally frustrated as this was a well known store in town.
So tonight as I got off work I googled best shoe store in Winchester and Soley Comfort store popped up and the 1st review was glowing on how comfortable the shoes were. I was like yes! Then I saw they closed at 6pm and here it was almost that time. But I was desperate and felt like it was my last shot. So I rushed over there and flew into the store at 5:50pm.
The 3 ladies inside were so very kind, and all 3 of them jumped into action to help me. They measured my feet the proper way and guess what, I walked out of that store with the perfect pair of boots!!!!
The customer service was hands down the absolute best!!! I highly recommend them and I will most certainly be back. If you need shoes, save the headaches I had and go straight there first

Barbara Thompson
Wonderful selection of shoes. Especially if you have special shoe needs. They had a nice selection for me with a need for supportive arches.
Dan Walters
Solely Comfort has become my favorite shoe store. The service provided by the store associates is always friendly and attentive and the overal experience simply outstanding. Their recommendatios are right on. I have made several purchases recently and I am extremely pleased with their suggestions.
Ann Murphy

Great place for high quality shoes, sandals and boots. They sit and fit, measure your feet. I just bought a pair of high black real leather boots from NAOT. They feel gorgeous on. Are they pricey?They certainly are a step up from the big box stores.
I feel your feet are important to your body! I would rather have one good, well made pair of shoes that last, than ones that don't. I am older adult and on my feet all day . The store was having a sale and I bought a pair of flats for half price. Staff knows their product; owners work the floor and more importantly they are honest. I enjoy shopping there with no one hassling you.They always help me get exactly what I was looking for, and they fit correctly.

Mandy Kline
Solely Comfort is a beautiful store with a very large selection of shoes. I have purchased numerous pairs of shoes for myself and my family. The staff is so wonderful! If you need comfy shoes, this is the best place in town!
L T
Quality shoes and service. This shoe store is one of the gems in our community. I have a lot of foot issues and this is the only place I will shop for my shoes!
Shelly Williamson
I had a wonderful experience in Soley Comfort. Sherrie and Sara were very knowledgeable and helpful. Excellent selection and customer service! My sister is a frequent shopper and took me there to see their amazing selection of shoes. Must go to for stylish and comfortable shoes!
carpenterms1

Staff was very friendly and helpful. I came in very frustrated with months of trying different expensive work boots and sole inserts. They were able to pinpoint the exact type of boot and insert I need to alleviate my foot pain woes.
To anyone scoffing at the cost of high quality footwear, I encourage you to remember that you get what you pay for. I spent over $200 and wasn't happy about it, but the result makes it totally worth the money.

Daryl Glenney
This is a fabulous store and staff could not be more helpful - thank you for being there! I bought these kitty slippers for my (grown) daughter for Valentine's Day and she just sent me this photo. As she was running necessary errands, complying with social distancing rules in the cashier line, she looked down to discover that she had forgotten to put her real shoes on.
Monica Strait
Big selection for quality shoes
Jordan Disch
The people their were fantastic, very friendly, and extremely helpful! I highly recommend this shoe store.
Warren
Very experienced, helpful, friendly, patient, customer-oriented store... they know feet and footwear!!! A go-to store if you have hard-to-fit or problem feet.
annette fiddler
I was certainly delighted with Solely Comfort! Two days ago, sorely disappointed with downtown Winchester's shoestore, I found that SC can't be beat! In terms of inventory, service, customer care, genuine desire to help, and knowledge of appropriately fitting shoes for the customer, that business is outstanding! Everything one would want in a store--they are! I have a new favorite place to buy shoes---Solely Comfort, in Creek Side Shopping Center on Route 11!

Solely Comfort Rewards

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Spend $500, Get $25

Receive $25 rewards cash with every $500 spent. Emailed promotions are sent out 4 to 8 times per year only — we do not spam our members.

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Come In for a Personal Fitting

Stop by for personalized service and enjoy complimentary coffee or tea while you discover that perfect footwear!

Complimentary coffee, tea, bottled water and chocolates at Solely Comfort Footwear

Make yourself comfortable.

Enjoy complimentary coffee, tea, bottled water and chocolates while you shop.

Visit

Creekside Town Station
3103 Valley Ave, Suite 118
Winchester, VA 22601

Call

540-323-7601
sales@solelycomfort.com

Hours

Monday to Friday: 10am–6pm
Saturday: 10am–5pm
Sunday: Closed

Get in Touch
Call 540-323-7601
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